Griffin Magleby reached out to me to design a logo for his YouTube channel. At the time, he’d been using his personal name but wanted to rebrand as Lucky Boy, a name that would better connect with his audience of kids and young teens. The goal was to create something that felt fun and approachable, but still clean enough that he’d actually want to wear it on a hat or t-shirt. He was clear about wanting to avoid the usual luck-themed visuals like no four-leaf clovers, no bright green. I focused on creating something fresh and original. The final result is a fully custom, hand-lettered wordmark that feels playful, confident, and easy to wear.